Audio and Video Content Will Sell Books Cherry Hill

Authors frequently make engaging interview guests, as their books create opportunities for captivating discussions. Consequently, securing media interviews remains a favored approach among book marketing companies. If you're an author, there are effective strategies to enhance the value of your interview appearances by implementing a few straightforward steps. This list has been compiled by publicists and media trainers with extensive field knowledge. They have observed many authors in front of the camera and can distinguish those who shine from those who don't. 

Regardless of the interview format or medium, it's important to avoid overemphasizing your book. Coming across as promotional or pushing too hard can alienate the audience and the host, leading to an unsuccessful interview. Typically, interviewers will reference the book at the beginning and end, which should suffice. Another valuable practice is to share relatable stories (keeping them concise) that will resonate with the audience. These anecdotes enhance your responses and leave a lasting impression. The goal is to captivate the audience and encourage them to read your book for deeper insights. 

When participating in TV interviews or appearing on video-sharing platforms, focus your gaze on the interviewer instead of staring directly at the camera. It's also wise to prepare some opening and closing remarks beforehand. Hosts often allow authors to share brief, spontaneous comments before and after questions. While these remarks should be relevant to the moment, they can also relate to your planned messages — ideally benefiting your author's brand or book. Avoid rambling, and aim to keep your answers concise to ensure the audience can easily follow along – it is always more effective.

If you're posed with a question and don't know the answer, remain calm and avoid fabricating a response. Being honest during the conversation allows you to express what you know and what you don't. While it's rare to be caught off guard, it can happen, especially if the host strays from expected topics. You might also point to resources where the answer can be found. The key is to present yourself as helpful and knowledgeable, ensuring your messages are conveyed without disrupting the flow of conversation. Let the host guide the interview and weave in your points when the opportunity arises.

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